About

:: Bios

Photo by Ted Fitzgerald

Sue Khudairi -

Managing Director/Strategy and Operations

Astutely realizing emerging and spin-off industry trends, Sue has more than 18 years experience in strategic marketing and product development in various industries, including high tech, healthcare, and consumer goods.

Sue has a true multinational perspective: she was born in the Netherlands, raised in Scandinavia, the Middle East, and the United States, schooled in England, and currently resides in Wellesley, MA. She applied all she learned about the art of taking a proper cup of tea to running a successful teashop in Virginia.

Known for taking multitasking to new heights, she recently shifted gears in true Herculean form by completing her MBA in entrepreneurial strategy while working full-time and raising her two sons. Understanding firsthand the reality of time constraints and the inability for most to retreat to a spa, Sue is dedicated to providing alternative methods to combat the environmental, physical and mental stress of modern day living.

Sally Khudairi -

Managing Director/Creative Direction and Publicity

An A-List connoisseur, Sally's taste for luxury and pampering was refined over countless distinguished airlines, hotels, restaurants, and spas spanning four continents. Dovetailing her background in art and architecture, a VIP métier in gastronomy, and jet set lifestyle, she is regularly pursuing the latest indulgences that are exclusive, fashionable, and wholly relaxing.

A dynamic proponent for next-generation innovations, Sally returned to the luxury market after directing communications strategies for some of the most prominent Web standards over the past decade. She gained public attention as deputy to World Wide Web inventor Sir Tim Berners-Lee, counsel and spokesperson on media and investor relations, and primary liaison to more than 200 multinational organizations.

Championing the collaborative efforts that revolutionized the way the world now communicates and conducts business; Sally's unwavering commitment to excellence has influenced countless initiatives worldwide. She is Chief Executive of strategic brand communications consultancy, HALO Worldwide, and is active on several philanthropic organizations and boards.